Whatever the pace of changes in the environment, we will always have businesses and brands that need to connect with consumers/customers. For decades, from the days of Ries and Trout, things remained the same; the consumer journey was the same, the distribution channels were static and there was little or no disruption.
Everything changed in the early 2000s as the Internet established itself and digital and technology spurred new product categories, new products, new brands and new ways for brands and consumers to connect with each other.
Marketing was no longer Marketing; it had transformed into MarTech. MarTech is Marketing 5.0, where the principles laid out by Ries and Trout are energized and fortified and renewed by the use of technology.
MarTech Marathon 12X25 will see 25 professionals sharing 25 stories about how brands use technology in marketing on Jun 13 at The St. Regis Mumbai. Each presentation is a crisp 12 minute lesson, at the end of which you, the marketer, will be provoked by 25 different ways to connect to the consumer – and grow the topline and the bottom-line.